If you’re someone who has long dreamed of walking down a London street with a genuine Chanel bag on your shoulder or hung on your arm, then you’ve come to the right place.
London is, if nothing else, a city where fashion meets culture, where the old meets the new, and where luxury is only ever a corner or two away. And what better brand to encompass all of that and more than Chanel – originally founded in Paris, but with enviable global connections throughout its history.
At Love Luxury, we’ve been passionate about Chanel handbags for over a decade. If you ask us, we probably think you could have already guessed it, because it shows in everything we do. Love Luxury isn’t just another luxury reseller. We’re genuine Chanel enthusiasts who also happen to have built London’s most trusted authentication process. Every bag that comes through to us gets the same love and attention we’d give to our personal collection.
Why?
Because we know how much these pieces mean to you.
Chanel handbags today are as much a study of the brand’s history as they are an example of innovative fashion and design. You only have to look at certain models like the Chanel Flap bag to see its direct correlation with the original 2.55 that was brought to life by Coco Chanel herself, showing how the brand has developed over time, while retaining some of its most notable trademarks and traditions.
And, like London, Chanel handbags also have some sense of the importance of both fashion and culture. Coco Chanel, the founder and original innovator behind the successful luxury brand, is celebrated today as one of the most forward-thinking designers of the last century. She spearheaded the move from classic handbags to those with long shoulder straps for enhanced convenience and comfort, and was also responsible for introducing the Little Black Dress to the market. All of this, while continuing to create pieces and accessories that people wanted to wear – picking up on trends and adapting them to meet the needs of her customers.
Safe to say, when it comes to the luxury market, Chanel is a brand that most people have heard of, and that even more people secretly covet. Let’s take a closer look at the investment value of Chanel bags, why they are so valuable, and why Love Luxury is the best place to buy and sell them in London.
If you’re browsing the market for a new handbag and come across the Chanel brand (and its price tag), you might be wondering why exactly a single brand can fetch such high prices across its stock line. The simplest answer is that Chanel is considered one of the top luxury brands in the world, with the high prices caused by the incredible demand that surrounds each new release.
This is further bolstered by the fact that the high demand is never met by supply – that is, limited supply and releases ensure that every Chanel bag that makes it to market is so popular and so sought after that the price is driven sky high. This is a common trait seen across the luxury industry, with brands relying on the unwavering demand that surrounds every new release.
Another trait that can be attributed to the high price of a Chanel bag is the use of quality materials, put together by the finest manufacturers with a premium level of craftsmanship. For a bag to be worth the price that Chanel charges, it needs to be durable and of the finest quality – and that’s exactly what every Chanel owner gets.
And, of course, we can’t talk about the high price and value of Chanel handbags and not link back to the overriding importance of its marketing campaigns – both direct and indirect. Chanel is one of those brands that is regularly seen on the red carpet and in the arms of celebrities. Its reputation as an innovative brand, coupled with its constant presence alongside the world’s top A-listers, means that it’s a brand that people want a piece of – again driving demand and ensuring that those high price tags are something that buyers will pay.
With that said, is a Chanel handbag a good investment?
With increased demand and limited supply, it’s fair to say that an authentic Chanel bag is not just a safe investment but one that can easily fetch high returns for savvy buyers. If you can buy a Chanel bag when it’s relatively new to market or get your hands on a classic edition of one of the early Chanel models, caring for and retaining its condition, then you may well find that you can sell the bag for more than you bought it for.
This is because Chanel only produces a certain number of bags each year, meaning that those that enter the market are consistently sought after by secondary sellers as well as buyers themselves. Everyone wants a piece of the luxury market, with a Chanel handbag considered a foolproof investment in the tangible goods market.
Perhaps this is what we love so much about working with Chanel bags: it’s the value they hold over time. Love Luxury has had the privilege to see countless customers fall in love with a classic flap bag, rock it for years and then come back to re-sell it to us and sometimes, for higher prices than the original! That’s the beauty of it. When you’re buying a Chanel handbag, you’re actually buying a piece that becomes part of your story.
And good stories tend to become more valuable over time.
By now, we predict that you’re itching to find out more about how to buy and own your very own piece of Chanel history. So, where can you find the best Chanel bags that are not only ready for purchase but 100% authentic?
You need to find a reputable reseller – ideally one that specialises in luxury goods and the very best brands, and that offers an authentication service as well as formal valuation support inhouse.
With brand-new Chanel bags often only being sold through waitlists and to those with specific connections across the market, finding a second-hand seller is the best way for most buyers to get their hands on a genuine Chanel bag for their own investment.
Lucky for you, though, we’ve cut to the chase and spilt the beans: Love Luxury is the best, authentic reseller in town!
If you’re reading this blog with a Chanel bag already in your ownership, perhaps one that you are ready to sell or learn more about in terms of value, you need some good tips for selling!
Selling your Chanel bag could never be an easy decision.
We get it.
After all, it’s a piece that’s been part of your story and holds countless special memories. With that in mind, Love Luxury’s selling process is as straightforward and fair, from start to finish, as possible. You’ll get an honest valuation based on current market conditions after we’ve posted your piece to our Knightsbridge office for authentication by our in-house specialists. Once you’ve accepted our price, you’ll be sent the payment quickly and securely.
No ifs. No buts.
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